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The market of home appliances online sales in Russia reached a record level

The online market in Russia is growing steadily
Online sales of household appliances outpaced the pre-crisis level and reached its record

According to Interfax news agency, home appliances online sales in Russia in 2017 exceeded the pre-crisis year of 2014 both in piece and in monetary terms and reached the highest levels ever.

Online sales demonstrate higher dynamics than the market as a whole. The segment of large household appliances increased by 13%, raising the share of online sales to 24%, and the demand for small appliances increased by 19%, and the share of online sales is currently about 20%.

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